My Brand Story

My name is Aidan Anderson, Founder of IN2R Clothing & Apparel. I was born and raised in Prince Albert, Saskatchewan. I decided to pursue my dream of being an entrepreneur while struggling through my first semester at the University of Saskatchewan. After sketching out several designs and business name ideas I launched my IN2R brand or “I Need to Ride”. The "Ride" isn't necessarily about riding, it's more about life. Life has its ups and downs and for me its my ride with anxiety and depression. My IN2R brand is about overcoming your struggles and coming out happier and better than you were. Never be afraid to speak up about how you're feeling with family and friends so you can live your best life and enjoy the ride.

#ineedtoride #liveyourbestlife #enjoytheride #youmatter #speakup 

Growing up I played competitive soccer and football. I loved snowboarding, longboarding, wakeboarding, BMX riding, scooters, snowmobiles and mudding on ATV’s. Anything to get outside, be with friends, push the limits and get a rush of adrenaline attempting dare devilish tricks. We would build grind boxes and ramps with the scraps left at home construction sites to do tricks and jumps with our scooters, skateboards and BMX bikes. In the summer at the lake my family would ride ATV’s spending the weekends challenging mudholes and having a blast together. In the winter, I took any chance I could to get out on the sled with my Grandpa. At the farm, there was a Mini-Z snowmobile and mini quad that I would drive around for hours. I have always loved the farm. I go back every year to help my Grandpa with harvest which is what inspired the Harvest Edition line. In the city, I would spend hours at the local hill snowboarding with friends daring each other to take the bigger jump or do some gnarly trick. Life has always been about being in the company of family and friends without the worry of being perfect and just enjoying the ride!   

I create all my own designs and my products are purchased and sourced in Saskatoon, Saskatchewan.

#shoplocal #supportsmallbusiness #saskatchewan #canada 

IN2R Clothing and Apparel. Founded in 2020 in Saskatoon, Saskatchewan.