Our Brand Story

IN2R Clothing & Apparel was founded in 2020 by Aidan Anderson in Saskatoon, Saskatchewan. 

Aidan has always had a passion and love for the outdoors. Any chance he gets he’s outside taking his BMX for a ride and working on some tricks, hopping on his longboard or jumping into his car and just going for a cruise. In the winter, he’s grabbing his snowboard and heading to the hill to spend the day shredding with friends.

Growing up he loved going out for a rip on the sled at the farm or spending the day at the lake mudding on the quads with his family. Much like how Aidan lives his life the IN2R brand is about freedom and doing things you love, your way.

What is your favorite way to get out and ride? Motorcycle, dirt bike, BMX, mountain bike, skateboard, wakeboard, surfboard or depending on the time of year, snowboard or snowmobile.

What you ride doesn’t matter as long as you get out to enjoy nature and its beauty once in a while instead of answering endless phone calls and email messages all the time.

We encourage you to get out into the world – hop on your bike, into your car, or whatever your favorite ride may be and go on a trip. Don’t worry about where you’re going, just enjoy the journey. With the constant connection with the world today with cell phones and emails constantly ruling our lives, we agree that everyone needs some time to just get away from it all and feel free every now and then. And what better way to do that then to just go for a ride!

Street. Park. Pavement. Dirt. Water. Snow. #ineedtoride #IN2R #SimplyGnarly

Aidan Anderson, Founder, IN2R Clothing & Apparel

 Aidan Anderson, Founder & CEO, IN2R Clothing & Apparel