Our Brand Story

At IN2R, we believe that every individual deserves to be heard, especially when it comes to mental health. Aidan Anderson, the founder of IN2R, understands the struggles of living with anxiety and depression, and has made it his mission to raise awareness about mental health through our brand. By choosing our products, you are not just supporting our message, but also contributing to mental health programs through our profits. Our brand offers more than just clothing and accessories, it represents a movement towards a more accepting and empathetic society. We believe that everyone deserves to live a fulfilling life, free from the stigma of mental illness.

Growing up in Prince Albert, Saskatchewan, Aidan Anderson found solace in outdoor activities such as snowboarding and BMXing. When he started experiencing episodes of anxiety during high school, he realized the power of nature in calming the mind. This realization motivated him to create IN2R, a brand that aims to encourage people to find their own sense of freedom, whether it's through sport or other activities. When you wear IN2R gear, you are not only choosing a stylish and comfortable outfit, but you are also joining a community that values mental health and the importance of taking care of oneself. Our brand stands for authenticity, inclusivity, and positive change.
Our brand story is about facing one's vulnerability and striving for progress, not perfection. We want to inspire individuals to live freely without feeling limited by their mental health. Our clothing and materials are designed to promote mental health conversation and awareness, and we are proud to donate a portion of our profits to mental health programs. Join our IN2R community today and be a part of a movement towards a more understanding and accepting society.