The Danitized Feature
Dan O'Toole Gives IN2R the Danitized Treatment
Canadian sports broadcaster and media personality Dan O'Toole puts his unmistakable spin on IN2R | I NEED TO RIDE and the Saskatchewan-born streetwear story that grew into something bigger: life is the ride.
- Canadian Sports Personality
- Saskatchewan Streetwear
- Real Story. Real Purpose.
Press Play
Dan meets the story behind IN2R.
This is not a polished celebrity endorsement with a script and a fake grin. It is Dan doing what Dan does: bringing personality, humour and curiosity to a Canadian brand that started with a real need to ride and grew into a bigger idea about whatever keeps people moving.
The Danitized Gallery
Three Frames. Maximum Dan.
- Sports
- Style
- Chaos
Who Is Dan O'Toole?
A Canadian sports voice with an unmistakable personality.
Dan O'Toole is a Canadian sports broadcaster and media personality best known for his long-running on-air partnership with Jay Onrait on TSN's SportsCentre.
The pair later moved to Los Angeles to host FOX Sports Live before returning to Canadian television. Dan has also brought his humour and sports perspective to podcasting, branded content and campaigns across Canada.
- Known for
- Sports highlights, quick wit and doing television his own way
- Broadcasts
- SportsCentre, SC with Jay and Dan and FOX Sports Live
- IN2R link
- The Danitized feature celebrating the story behind the brand
The Meaning Behind IN2R
It started with a need to keep moving.
Founder Aidan Anderson built IN2R from his connection to BMX, snowboarding and the freedom that came from riding. When anxiety made life harder, riding gave him an outlet. That experience became I NEED TO RIDE—the literal starting point of the brand.
As Aidan and the brand grew, the meaning grew too. Today, IN2R creates everyday Canadian streetwear around a broader idea: life is the ride. Everyone has something that gives them movement, connection or purpose, and mental health remains part of why that message matters.
The ride started with riding. Today, it means life—and whatever helps you keep moving.
Born in Prince Albert, Saskatchewan
Rooted in Riding and Action Sports
Built Around Movement, Connection & Mental Health
Get the Featured Look
The IN2R long sleeve worn by Dan O'Toole.
The IN2R Original Long Sleeve combines a lightweight, breathable feel with the oversized Original logo that helped define the early brand. Wear it on its own or layer it when the temperature drops.
- 90% preshrunk combed ring-spun cotton
- Modern semi-fitted unisex design
- Available in sizes S through 2XL
- Signature IN2R Original front graphic
