The Danitized Feature
Dan O'Toole Gives IN2R the Danitized Treatment
Canadian sports broadcaster and media personality Dan O'Toole puts his unmistakable spin on IN2R | I NEED TO RIDE and the Saskatchewan-born streetwear story behind the brand.
- Canadian Sports Personality
- Saskatchewan Streetwear
- Real Story. Real Purpose.
Press Play
Dan meets the story behind IN2R.
This is not a polished celebrity endorsement with a script and a fake grin. It is Dan doing what Dan does: bringing personality, humour and curiosity to a Canadian brand built from a real need to keep moving.
The Danitized Gallery
Three Frames. Maximum Dan.
- Sports
- Style
- Chaos
Who Is Dan O'Toole?
A Canadian sports voice with an unmistakable personality.
Dan O'Toole is a Canadian sports broadcaster and media personality best known for his long-running on-air partnership with Jay Onrait on TSN's SportsCentre.
The pair later moved to Los Angeles to host FOX Sports Live before returning to Canadian television. Dan has also brought his humour and sports perspective to podcasting, branded content and campaigns across Canada.
- Known for
- Sports highlights, quick wit and doing television his own way
- Broadcasts
- SportsCentre, SC with Jay and Dan and FOX Sports Live
- IN2R link
- The Danitized feature celebrating the story behind the brand
The Meaning Behind IN2R
It started with a need to keep moving.
Founder Aidan Anderson built IN2R from his connection to BMX, snowboarding and the freedom that comes from being in motion. When anxiety made life harder, riding gave him an outlet. That experience became I NEED TO RIDE.
Today, IN2R creates Canadian streetwear designed to make mental health easier to talk about and remind people they are not riding through life alone.
It is not about what you ride. It is about finding what helps you keep moving.
Born in Prince Albert, Saskatchewan
Inspired by Riding and Action Sports
Made to Start Honest Conversations
Get the Featured Look
The IN2R long sleeve worn by Dan O'Toole.
The IN2R Original Long Sleeve combines a lightweight, breathable feel with the oversized Original logo that helped launch the brand. Wear it on its own or layer it when the temperature drops.
- 90% preshrunk combed ring-spun cotton
- Modern semi-fitted unisex design
- Available in sizes S through 2XL
- Signature IN2R Original front graphic